CONFERENCE AGENDA

Industry experts discuss the latest challenges and trends in protecting brands globally.

In this intimate fireside chat, stakeholders will explore the evolving landscape of digital brand protection. As online platforms grow, so do the risks of counterfeiting, trademark infringement, and unauthorized use of brand assets. Experts will share insights into the latest tools, strategies, and legal approaches to protect brands in the digital space, covering everything from e-commerce to social media.

This panel will examine strategies to safeguard supply chains against counterfeiting and ensure product authenticity. Experts will discuss technologies and best practices for tracking, verifying, and securing supply chains to prevent fakes and maintain consumer trust.

As consumer demand for cheap goods increases, discover America’s counterfeit hotspots that should be on your radar, and best strategies for capturing fakes before they can affect your brand reputation.

Analyze how counterfeit operations have shifted since the pandemic, and what new trends are emerging in online marketplaces, logistics, and consumer behavior.

A discussion on using blockchain to verify product authenticity, prevent counterfeiting, and the legal considerations that come with implementing this technology.

Join this fireside chat for a forward-looking discussion on the future of intellectual property law and how evolving regulations will impact brand protection. Experts will explore upcoming legal trends, new policies, and global challenges that brands must navigate to safeguard their IP.

AI technologies are developing rapidly, raising new challenges—and opportunities—for brand owners. Discover the safest tools available to help protect your IP assets.

Insight into cross-border collaboration efforts and key partnerships.

The topic delves into the complexities of addressing counterfeit products on unfamiliar e-commerce platforms and the high costs of litigation as a deterrent. It also examines the emerging challenges posed by AI-generated materials and encourages participants to consider practical, cost-effective solutions in these situations.

Exploring how the increased speed and connectivity of 5G networks will enable real-time monitoring and detection of counterfeit goods across global markets.

A compelling discussion on the unique challenges of brand protection in emerging markets. Experts will unpack the complexities of varying legal frameworks, cultural dynamics, and counterfeiting risks. Discover effective strategies to navigate these hurdles and safeguard your brand in rapidly evolving landscapes.

Predictions and strategies for the evolving landscape of brand security.

Discussing how digital twin technology can be used to create virtual replicas of products, allowing brands to track and protect their physical assets throughout the product lifecycle.